The lead that waits is the lead you lost.
You get five minutes to answer it yourself. If you can't — you're driving, you're at a showing, it's 7pm on a Sunday — we call in your name, qualify, and put the appointment on your calendar before the lead moves on.
Your number on the caller ID. Stop it any time inside the window.
Between 8am and 8pm your time, the phone rings in under a minute. Outside those hours we don't call — we book it for the next morning and tell you exactly when. Either way, the assistant opens by telling you it's an automated assistant.
Watch the five minutes happen.
One lead, one evening, twice: once with nobody there to answer, once with the assistant — then the same night, in the hours when nobody is allowed to call at all. No voiceover — captions carry it, so it plays anywhere.
A lead is worth the most in the minute it arrives.
Portal enquiries, IDX forms, chatbot handoffs — they all arrive while you are doing something else. By the time you are free, the person has filled out three more forms and spoken to whoever picked up first. Nothing about your follow-up is broken. The timing is.
Put your own number on the line.
Drag to your honest typical reply time. Nothing to fill in, nothing sent anywhere — the page just places you.
Faster than the 2011 industry average — measured against a field where most enquiries got no reply at all.
Four steps, and you can interrupt any of them.
Nothing happens automatically while your window is still running.
They say yes at the form
A one-tap consent step on your own form asks whether an assistant may call now, or whether they'd rather wait for you. Their answer is stored with the exact wording they saw and a timestamp.
Your five minutes start
You get a text and the lead appears with a running clock. Claim it and nothing automated happens. Set the window to two minutes, or fifteen, or zero.
If the clock runs out, it calls
From your number. It says it's an automated assistant, works through your qualifying questions, and answers theirs. If they ask for a person, it stops and tells you.
The appointment lands on your calendar
Booked against your real availability, written into the calendar you already use, with reminders to both sides. Not another inbox to check.
Yes, it's an AI. It says so, out loud, first.
Every call opens with the assistant identifying itself as automated, before it asks anything. That is not a setting you can turn off, and it is the reason we can put your name on the caller ID without putting your reputation at risk. A lead who wants a human gets one — you — and you'll know within seconds.
Don't want to be recorded? Say so — in any words.
The assistant acknowledges it, that call's recording is deleted, and we never record you on future calls. No keyword, no menu, no callback to a support line.
Deleted from our systems promptly, and purged from our vendor's systems within 30 days at the latest.
Seven conditions have to be true before a call is placed.
Not a badge, not a promise — the actual list the system checks at the moment of dialling. If any one of them fails, no call happens and the reason is written down.
This person agreed, to this wording, at this timestamp. Their most recent answer is the one that counts.
Reply STOP to a text and we stop calling and texting that number, on every campaign, and record when.
Their local clock, not yours. Your calling hours are clamped inside the federal window and cannot be widened past it.
Three tries in twenty-four hours by default. You can adjust it — but there is no way to set it to unlimited.
If we cannot work out what time it is where they are, we do not guess. The call does not go out.
A spoken opt-out suppresses the number immediately, during the call, and flags the lead for you.
Every check above leaves an audit record before the dial. If the record cannot be written, the call is cancelled — we would rather miss a lead than place a call we cannot account for later. You can export the whole trail for any lead, any time.
We could text your lead while they're asleep. We'd rather you didn't get sued. Federal quiet hours run 8am to 9pm in your lead's local time — and they cover texts, not just calls. So we don't send outside them. We hold the lead, book the morning, and tell them exactly when.
Quiet hours enforced in the time zone of the number we dial, plus mini-TCPA rules for 17 states — anything outside that table falls back to the strictest window, never the loosest.
The hours you can't call are the hours nobody else is working.
Someone finds you at 2am. Every other service in this category answers with a form and a wait. Night Window answers with a conversation — one question at a time — that qualifies them, says out loud that it is an AI, takes consent on the record, and books the appointment. Quiet hours end the phone call, not the interest: you wake up to a calendar entry that did not exist when you went to bed.
You're talking with Marisol's AI assistant
When would you want to be in it?
Recordings, transcripts and AI summaries — with the audio.
Every AI call recorded, transcribed, and summarized — what they wanted, their timeline, their budget — in your dashboard, with the audio.
Nothing is locked behind a connector.
Connect your calendar and bookings land in it and we never double-book you. Connect your CRM and leads flow through. Connect neither and every feature still works — we keep our own record and you carry on. Connectors add; they never gate.
Today any CRM or lead source connects through Zapier, Make, or signed webhooks. Native one-click connectors for the tools above are in build.
A range, not a promise.
We could show you one dramatic number. Instead: a band, built on published studies with their dates, and every assumption written out where you can argue with it.
Same slider as the gauge above — move either one.
leads a month that go cold in the wait
a month at stake · $30,000 – $150,000 a year
These are live estimates. Your results will vary.
Every assumption behind that band
Oldroyd / MIT, 2007. Leads contacted within 5 minutes were 100× more likely to be reached and 21× more likely to qualify than at 30 minutes.
Harvard Business Review, 2011. 42-hour average first response across 2,241 companies — the marker on the gauge above.
RevenueHero, 2024. 63.5% of companies never replied at all, so published averages flatter the field.
Ours, not a study finding: we assume only 5–15% of your leads would qualify even with a five-minute response — a deliberately low baseline — and apply the published 21× qualification decay (Oldroyd / MIT, 2007), interpolated between 5 and 30 minutes, to your reply time. At five minutes or faster we estimate zero loss. Both ends are FFM's own conservative modeling assumption, shown here beside every estimate.
We take the low end of every band for the low number and never round up. No decay curve is extrapolated past what the studies measured; the studies are about contact and qualification, not your revenue.
Not a forecast, not a guarantee, and not a claim about your business. Full methodology.
You pay for engaged leads. Nothing else is metered.
Every plan includes every feature and unlimited minutes and texts within your leads — they differ only in how many leads the assistant engages a month.
Spark
- 30 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Start
- 100 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Grow
- 300 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Scale
- 750 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Extra leads
The no-surprises covenant
Every promise on this page maps to a built behavior in the product — not fine print.
What FirstFiveMin does not do
Every line is a product rule that is already built — not an intention.
Built first for real estate. The clock behaves the same everywhere.
Real estate
Portal and IDX enquiries after dinner, buyers already talking to three other agents, showings you can't answer from.
See the real-estate page → 🏠Home services
Storm-week roofing enquiries, estimate requests that go to whoever answers, crews who cannot pick up from a roof.
See the home-services page → 💆Med spa
Consultation requests with a price question attached, a front desk that is with a client, bookings that must respect real chair time.
See the med-spa page → ⚖️Legal intake
Capture the matter type, book consultations — intake only, never legal advice.
See the legal-intake page → 🦷Dental
Appointment requests while the front desk is with a patient, new patients ringing several practices — booking only, never clinical advice.
See the dental page →Frequently asked
Will it sound like a robot and embarrass me?
It tells every lead it is automated, so nobody feels tricked. Watch the two-minute film above — the disclosure is the first thing it says.
Does the AI replace my team?
No. You answer first inside your window; the AI only acts as a backstop when you can't, and hands the booked appointment to you.
Is my call recorded, and can a lead say no?
Calls are recorded and the assistant says so on the call. If a lead asks not to be recorded — in any words — it acknowledges, that call's recording is deleted, and we never record them on future calls.
Is this a team product?
Deliberately not. One account is one agent, with one calendar and one voice. We would rather do that properly than build round-robin routing nobody trusts.
Does it connect to my CRM?
Yes — bidirectional Follow Up Boss today, plus Zapier, Make and signed webhooks. More native connectors coming.
Can I cancel anytime?
Yes. Month-to-month, no contracts. Cancel yourself from the billing page — no calls, no retention scripts — and you keep access through the period you've already paid for.
Is it legal for an AI to call my leads?
Yes, done right. The AI identifies itself, only dials with a recorded consent, honors STOP instantly, and respects quiet hours and state rules — all audited.
Point it at one lead source and watch what happens.
Month-to-month, no contracts, no setup fee. If it doesn't book you anything, cancel from your Billing page and nothing else happens.
State exclusion: the AI assistant does not call numbers in Indiana (Ind. Code §24-5-14-5). State law requires a live operator to obtain consent before an automated device may deliver an artificial-voice message, so FirstFiveMin does not AI-dial there. Your team alerts and claim windows still work normally.