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The window is five minutes wide

The buyer you answer first is the buyer you keep.

FirstFiveMin catches every Zillow, Realtor.com and website lead the moment it lands, gives you first claim, then the assistant calls, qualifies the buyer or seller, books the showing, and drops a warm lead into Follow Up Boss — for a fraction of an ISA.

🔒 The AI always identifies itself. Consent-first. Instant STOP.

Have it call me right now Watch it happen — 2 minutes

Your number on the caller ID. Stop it any time inside the window.

Try it on yourself no signup

Between 8am and 8pm your time, the phone rings in under a minute. Outside those hours we don't call — we book it for the next morning and tell you exactly when. Either way, the assistant opens by telling you it's an automated assistant.

2:01 Two minutes

Watch the five minutes happen.

One lead, one evening, twice: once with nobody there to answer, once with the assistant — then the same night, in the hours when nobody is allowed to call at all. No voiceover — captions carry it, so it plays anywhere.

0:00 The tap
0:18 Nobody answered
0:36 It says what it is
1:16 His morning
1:24 The hour nobody works
1:46 Booked before sunrise
100×
more likely to contact a lead at 5 min vs 30 (MIT/InsideSales, 2007 — still the classic)
67%
of first-time buyers interview only one agent (NAR 2025)
40%
of inquiries arrive nights & weekends (Blazeo 2026)

Sources: MIT/InsideSales, 2007; NAR 2025; Blazeo 2026.

How it works

1

A lead hits your funnel

Zillow, Realtor.com, Facebook, your IDX site, or an open-house sign-in — FFM fires instantly.

2

You go first, always

You get an alert with a live countdown. Claim the lead and call them yourself, or tap "I called." The AI only steps in if your window expires.

3

The AI qualifies & books

Motivation, timeframe, pre-approval, price range, area — asked naturally, and the appointment lands on your calendar and in Follow Up Boss.

Fits what you already run

Nothing is locked behind a connector.

Connect your calendar and bookings land in it and we never double-book you. Connect your CRM and leads flow through. Connect neither and every feature still works — we keep our own record and you carry on. Connectors add; they never gate.

Today any CRM or lead source connects through Zapier, Make, or signed webhooks. Native one-click connectors for the tools above are in build.

● Available now
Follow Up Boss
Google & Outlook Calendar
Zapier / Make
Signed webhooks — any CRM
Website / IDX forms
○ Coming soon — native connectors
Top Real Estate Producer (TREP)soon
Sierra Interactivesoon
BoldTrail / kvCOREsoon
Loftysoon
CINCsoon
Real Geekssoon
Zillow / Flexsoon
Realtor.comsoon

Built for compliance peace of mind

An AI calling your leads is the industry's biggest legal risk. We built it backwards from that: compliance first.

✓Always identifies itself as AI on every call.
✓Consent-first — we never dial without a recorded decision.
✓Instant STOP / ALTO, honored across every channel.
✓Quiet hours enforced in the time zone of the number we dial, plus mini-TCPA rules for 17 states — anything outside that table falls back to the strictest window, never the loosest.
✓You stay in control: AI on/off, claim window, attempt caps.
✓Immutable evidence log of every consent and every call.
Night Window · new

The hours you can't call are the hours nobody else is working.

Someone finds you at 2am. Every other service in this category answers with a form and a wait. Night Window answers with a conversation — one question at a time — that qualifies them, says out loud that it is an AI, takes consent on the record, and books the appointment. Quiet hours end the phone call, not the interest: you wake up to a calendar entry that did not exist when you went to bed.

Marisol Vega 2:14am

You're talking with Marisol's AI assistant

Property 1042 Marmion Way
Looking to Buying

When would you want to be in it?

Type or pick
Within 30 days 1–3 months 3–6 months Still early
This conversation is saved. First Five Min

You pay for engaged leads. Nothing else is metered.

Every plan includes every feature and unlimited minutes and texts within your leads — they differ only in how many leads the assistant engages a month.

Spark

$99/mo
30 AI-engaged leads/mo · 1 number · unlimited minutes & texts
  • 30 AI-engaged leads/mo
  • Unlimited minutes & texts within your leads
  • Every feature included
  • Compliance built in — consent, quiet hours, 10DLC

Start

$199/mo
100 AI-engaged leads/mo · 1 number · unlimited minutes & texts
  • 100 AI-engaged leads/mo
  • Unlimited minutes & texts within your leads
  • Every feature included
  • Compliance built in — consent, quiet hours, 10DLC
Most popular

Grow

$499/mo
300 AI-engaged leads/mo · 3 numbers · unlimited minutes & texts
  • 300 AI-engaged leads/mo
  • Unlimited minutes & texts within your leads
  • Every feature included
  • Compliance built in — consent, quiet hours, 10DLC

Scale

$999/mo
750 AI-engaged leads/mo · 10 numbers · unlimited minutes & texts
  • 750 AI-engaged leads/mo
  • Unlimited minutes & texts within your leads
  • Every feature included
  • Compliance built in — consent, quiet hours, 10DLC

Extra leads

Extra engaged leads (10-lead blocks) — $1.99 per lead

The no-surprises covenant

Every promise on this page maps to a built behavior in the product — not fine print.

✓Month-to-month. No contracts, no setup fee, no onboarding charge.
✓Self-serve cancel from your Billing page — no calls, no retention scripts. You keep access through the period you paid for.
✓Caps pause the AI — they never surprise-bill. At your cap you choose: buy extra leads for this period, or change plan at your next renewal. Doing neither is fine.
✓We alert you at 80% of your monthly leads.
✓If the AI pauses at your cap, your team alerts and claim windows keep working.
✓Unlimited minutes and texts within your plan's leads.
✓Every feature on every plan — plans differ only by capacity.
✓Compliance included on every plan: consent evidence, quiet hours, the state rules in our 17-state table, 10DLC registration — never an upsell. Scrubbing against external do-not-call registries is an optional integration you contract for; it is not included.
✓A single opt-out stops texts, calls, emails and voicemail drops. "Please stop calling" works. Any words, any channel — no magic keywords required.
✓Port your number in, port it out — your number is yours. If you leave, we cooperate with your port the day you ask, and we hold your numbers for 90 days in case you come back. Never resold, never held hostage.

Frequently asked

Is it legal for an AI to call my leads?

Yes, done right. The AI identifies itself, only dials with a recorded consent, honors STOP instantly, and respects quiet hours and state rules — all audited.

Does the AI replace the agent?

No. You answer first inside your window; the AI only acts as a backstop when you can't, and hands you the booked appointment.

Does it connect to my CRM?

Yes — bidirectional Follow Up Boss today, plus Zapier, Make and signed webhooks. More native connectors coming.

Can I cancel anytime?

Yes. Month-to-month, no contracts. Cancel yourself from the billing page — no calls, no retention scripts — and you keep access through the period you've already paid for.

Point it at one lead source and watch what happens.

Month-to-month, no contracts, no setup fee. If it doesn't book you anything, cancel from your Billing page and nothing else happens.

Get started or have it call you now

State exclusion: the AI assistant does not call numbers in Indiana (Ind. Code §24-5-14-5). State law requires a live operator to obtain consent before an automated device may deliver an artificial-voice message, so FirstFiveMin does not AI-dial there. Your team alerts and claim windows still work normally.