Most first-time buyers talk to only one agent. Be the one who answers.
If a buyer only talks to one agent, answering first matters. You get the first chance at every new lead; when you're with a client, the assistant calls the people who asked for a call and books the appointment on your calendar.
What you get
A new lead comes in during a showing. You get a text and five minutes by default to take it; if you can't, the assistant calls them — only if they asked for a call — and asks what they're looking for.
The appointment goes on your calendar — Google, Outlook or the one built in — and you get a text with a short summary.
Late at night a new lead can still ask for a call and pick a time on your page; the call itself waits for the hours allowed where they live. Weekends work the same way.
Bilingual: your customers can talk in English or Spanish, and the assistant switches when they do.
Watch the five minutes happen.
A customer texts from the site — is the house still available? — and asks for a call, but the agent is at a showing with another client. The five minutes run out, the assistant calls from the business number, says what it is, and the showing lands on the calendar. Recorded in the shipped product.
What the numbers say
- National Association of Realtors, 2025 Profile of Home Buyers and Sellers (published November 4, 2025): 67% of first-time buyers interviewed only one agent.
- Oldroyd / InsideSales, 2007. Leads contacted within 5 minutes were 100× more likely to be reached and 21× more likely to qualify than at 30 minutes.
- Harvard Business Review, 2011. 42-hour average first response across 2,241 companies — the marker on the gauge above.
How it works
Add your FirstFiveMin form or link to your site, your listings and your ads, or send leads in from your other tools through Zapier or a webhook.
Every new lead texts your phone first, with five minutes by default to take it. Claim it and it's yours; if you don't, the assistant calls the people who asked for a call.
You get a text after every call, and the full transcript is on the lead's page.
You pay for engaged leads. Nothing else is metered.
Every plan includes every feature and unlimited minutes and texts within your leads — they differ only in how many leads the assistant engages a month.
Every plan includes the calls and texts for the leads it works; you are never billed by the minute.
When this is not for you
If you already answer every new lead within a few minutes, day and night, you may not need this. And it does not call your old contacts or anyone who did not ask to be called.
Why you can trust it
A call goes out only when the person asked for one on your form, link or page. Nobody else gets a call from the assistant.
It waits for the hours allowed where the person lives — never a call at two in the morning.
Every call opens by saying it is an AI assistant for your business.
You pay for the leads it works. Minutes and texts within those leads are not metered.