The patient nobody called back books with the practice down the road.
When someone asks for an appointment, FirstFiveMin captures it the moment it arrives, whatever the hour. Your front desk gets first claim, and the assistant calls back when it can to book — booking only, never clinical or treatment advice.
🔒 The AI always identifies itself. Appointment booking only — never clinical advice. Instant STOP.
Your number on the caller ID. Stop it any time inside the window.
Between 8am and 8pm your time, the phone rings in under a minute. Outside those hours we don't call — we book it for the next morning and tell you exactly when. Either way, the assistant opens by telling you it's an automated assistant.
Watch the five minutes happen.
One lead, one evening, twice: once with nobody there to answer, once with the assistant — then the same night, in the hours when nobody is allowed to call at all. No voiceover — captions carry it, so it plays anywhere.
Sources: Blazeo 2026; Velocify, 2016.
How it works
A request comes in
Website form, referral, or a missed call after hours — FirstFiveMin captures it on the spot.
Your front desk goes first
You get an alert with a live countdown. Claim it and reply yourself, or tap "I answered." The AI only steps in if your window expires.
The AI books the visit
Reason for the visit, urgency and timing — captured carefully, and the appointment lands on the calendar with reminders that cut no-shows. No clinical advice, no discussion of treatment or procedure pricing.
Nothing is locked behind a connector.
Connect your calendar and bookings land in it and we never double-book you. Connect your CRM and leads flow through. Connect neither and every feature still works — we keep our own record and you carry on. Connectors add; they never gate.
Today any CRM or lead source connects through Zapier, Make, or signed webhooks. Native one-click connectors for the tools above are in build.
Built for compliance peace of mind
An AI calling your leads is the industry's biggest legal risk. We built it backwards from that: compliance first.
The hours you can't call are the hours nobody else is working.
Someone finds you at 2am. Every other service in this category answers with a form and a wait. Night Window answers with a conversation — one question at a time — that qualifies them, says out loud that it is an AI, takes consent on the record, and books the appointment. Quiet hours end the phone call, not the interest: you wake up to a calendar entry that did not exist when you went to bed.
You're talking with Marisol's AI assistant
When would you want to be in it?
You pay for engaged leads. Nothing else is metered.
Every plan includes every feature and unlimited minutes and texts within your leads — they differ only in how many leads the assistant engages a month.
Spark
- 30 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Start
- 100 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Grow
- 300 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Scale
- 750 AI-engaged leads/mo
- Unlimited minutes & texts within your leads
- Every feature included
- Compliance built in — consent, quiet hours, 10DLC
Extra leads
The no-surprises covenant
Every promise on this page maps to a built behavior in the product — not fine print.
Frequently asked
Is it legal for an AI to call my leads?
Yes, done right. The AI identifies itself, only dials with a recorded consent, honors STOP instantly, and respects quiet hours and state rules — all audited.
Does the AI replace my front desk?
No. Your team answers first inside the window; the AI only acts as a backstop when nobody can, and books the appointment without giving clinical advice or discussing treatment.
Does it connect to my CRM?
Yes — bidirectional Follow Up Boss today, plus Zapier, Make and signed webhooks. More native connectors coming.
Can I cancel anytime?
Yes. Month-to-month, no contracts. Cancel yourself from the billing page — no calls, no retention scripts — and you keep access through the period you've already paid for.
Point it at one lead source and watch what happens.
Month-to-month, no contracts, no setup fee. If it doesn't book you anything, cancel from your Billing page and nothing else happens.
State exclusion: the AI assistant does not call numbers in Indiana (Ind. Code §24-5-14-5). State law requires a live operator to obtain consent before an automated device may deliver an artificial-voice message, so FirstFiveMin does not AI-dial there. Your team alerts and claim windows still work normally.