Where our clock starts and stops: it starts when your lead arrives, and it stops when a person hears the assistant speak — not when a dialer fires.
Oldroyd / MIT, 2007. Leads contacted within 5 minutes were 100× more likely to be reached and 21× more likely to qualify than at 30 minutes.
Harvard Business Review, 2011. 42-hour average first response across 2,241 companies — the marker on the gauge above.
RevenueHero, 2024. 63.5% of companies never replied at all, so published averages flatter the field.
We take the low end of every band for the low number and never round up. No decay curve is extrapolated past what the studies measured; the studies are about contact and qualification, not your revenue.